Lui:
Investigate reading behaviors in digital world by survey and analysis-how it reading patterns have changed
Screen based reading-browsing, skimming, scanning, selectively
Moving toward lessfocused and more fragmented reading
End of literacy of print
Each have own pros/cons depending on what you are doing the reading for
Intensively vs. Extensively
Keyword spotting
One time reading
Non-linear reading and less attention; less in-depth reading
Nielsen:
People don't read, they scan-look for headings
Credibility is important
Trying to find mathematical formula to quantify how much people read online
Back button used very often
Eye-tracking heat map
F-pattern for reading: horizontal then down and horizontal then vertically down-won't be read thoroughly, first two paragraphs must state what is contained in the rest of the reading, headers and bullet points need to contain important info
Jerz:
Navigation is important...non-linear allows to be read in any order
Meaningful titles for links
Consistent, persistent navigation bars
Place holder text in menus
Multiple navigation bars for large sites
No "back" and "forward" bars
Hierarchical navigation
Grouping similar pages together
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