Monday, October 25, 2010

Notes on reading behavior

-Scan readings online because they search for only key ideas instead of doing intense reading

Back button is the third most used feature
People normally only read about 20% of a page
People only read 19% of a newsletter
pople were highly inclined to skip the introductory blah-blah text in newsletters.
People usually read the text in an F sign
People like navigation bars because its easier for them to go through the different parts of the website without having to just keep scrolling down to keep reading.
They prefer the navigation at bottom of page so they don’t have to keep navigating up to go to the next page



Websites that suck:
We say welcome to my .. on our homepage
We haven't checked to see if our site's links are broken.
Our font sizes are fixed and can't be resized.
Our site doesn't provide multiple methods to be contacted. (Contact Us form, phone number, address, e-mail, etc.)

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