Digital documents are easy to search, and also allow more opportunities in accessing more information.
-same time has a chance of accessing nine other documents
-A total of 90 percent of people reading a web page do not scroll down
-but when their interest is caught they will dive into a particular topic or article in depth.”
- browsing and keyword spotting
-“People are doing more and more ‘picture’ reading, looking for illustrations to explain charts and pictures
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-The first two paragraphs must state the most important information Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
-Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
-scannable text
-keywords
-Sub-headings
-Lists
-One idea per paragraph
-Half the word count
-Short Scannable content
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Breadcrumb trails
-Food Home Page > Desserts > Ice Cream > Vanilla
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