Liu:
Spend more time keyword scanning
Many people will only read a document once and never again
Non-linear reading and less attention; less in-depth reading
Screen based reading-browsing, skimming, scanning, selectively
Moving toward less focused and more fragmented reading
End of literacy of print
Nielson:
People scan
Concise text, scannable layout, and objective language increase webpage usability
People look at a web page in an F shape by look at what is at top, and then stop looking more as they go down
First 2 paragraphs must be most important
Subheads or paragraphs should be information carrying-words
People don't read, they scan-look for headings
Credibility is important
Back button used very often
Eye-tracking heat map
headers and bullet points need to contain important info
Jerz:
Links are important
Link to related pages
Group similar pages together
When on the home page, link to home should be different color or cannot be clicked on
Navigation is important - read in any order
Meaningful titles for links
Consistent, persistent navigation bars
Websites that suck:
Sites doesn't look the same in major browsers
Use centered text on more than just headlines
Keep layout somewhat simple
Don’t have a bright background
Don’t use flashing titles or text
Site navigation should tell where you are, where you're going to go and how to get back to home page
James Satterberg
Kristin Suzuki
Cristal
Cristal, like James I checked for a link to your analytical hypertext and was unable to locate it! Based on your personal page, however, I like the contrasts you used for each page. The solid black with the pink definitely makes your topic of fighting breast cancer dominant. Your use of pictures also conveys your passion for the topic as well. Good job using background pictures too!
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